Production and Marketing of Madeira Wine and Grapes in the Autonomous Region of Madeira

  

Production of Grapes and Wine with DO or IG in RAM

In the 2016-2017 Wine Campaign, in addition to the production of 3,07 million litres of fortified wine with Protected Designation of Origin (DOP) “Madeira” or “Madeira Wine”, 1.035 hectolitres of wine were also produced and certified with the Protected Designation of Origin (DOP) “Madeirense”, and 162 hectolitres of wine with the Protected Geographical Indication (IGP) “Terras Madeirenses”.
 

In the 2017 vintage (2017-2018 Wine Campaign), the total production of Vitis vinífera grapes in the Demarcated Region of Madeira was 3.514 tonnes. With the exception of some small quantities that grape growers reserved for their own consumption, 92,3% of the production was sold to companies engaged in the production and trade of Madeira wine, about 4,9% to companies engaged in the production and trade of wines with the PDO “Madeirense” and with the PGI “Terras Madeirenses”. The estimated data for 2017-2018 Wine Campaign (10-01-2018) is of about 3,95 million litres of fortified wine with the Protected Designation of Origin (DO) «Madeira» or «Vinho da Madeira», 1.653 hectolitres of wine with DO «Madeirense», 23 hectolitres of quality sparkling wine with DO «MAdeirense» and 26 hectolitres of wine with Geographical Indication (GI) «Terras Madeirenses».

 

(1) The Wine Campaign goes between 1st Auguts of each year until the 31st July of each year.

 

 

Commercialisation of Madeira Wine

In 2017, the commercialisation of Madeira wine was 3,22 million litres, representing the EU countries with a market share of 78,1%, being the main destination of this wine, with special emphasis on France (26,4%), Portugal (18,6%) Germany (10,1%), the United Kingdom (9,5%) and Belgium (4,7%). Naturally, the national market, with a share of 18,6%, is a major consumer of Madeira wine, especially here where Madeira wine is marketed in the region itself (15,4%), driven largely by tourists visiting the island. Outside the EU, according to the figures listed in the table below, the major markets for Madeira wine are Japan (8,4%) and the United States of America (6,9%), followed by Switzerland (2,3%) and Canada (1,2%).

 

Upon further analysis of the commercialisation of Madeira wine according to different types and ages, it can be seen that the most traded wines, depending on the degree of sweetness, are the sweet and medium dry wines, and among the wines named after their grape variety, the most popular wines are of the Malvasia variety, followed by Boal grape.

 

The commercialisation of Madeira wine is focused mainly on new wines (circa 3 years of age), and for those wines with an indication of age, at the level of 5 to 10 year-old wines. In regards to Madeira wines named after their grape variety, the trading volume is equally higher in the range of wines with 5 and 10 years of age, with exception for the grape varieties «Terrantez» and «Bastardo» whose commercialisation volume is superior for the  "Frasqueira" and the grape variety «Tinta Negra» whose commercialisation volume is superior for the 5 years old and "Colheitas".

 

Commercialisation of Wine with the DOP “Madeirense” and Wine with the IGP “Terras Madeirenses”

In 2017, the sales of wine with DO or GI were 995 hectolitres, from which 850 hectolitres with the DOP “Madeirense” and 145 hectolitres of wine with the IGP “Terras Madeirenses”. The wines more commerced were the whites (38,0%), the roses (31,9%) and the reds with 30,1%.